Anupama Chandrashekar

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Anupama Chandrashekar

Ad Operations Specialist

Detail-oriented Ad Operations Specialist skilled in campaign management, ad trafficking, verification, and analytics. I optimize digital advertising performance through data-driven strategies and efficient execution.
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3

Years of experience

Anupama

About Me

I am a results-driven Ad Operations Specialist with expertise in campaign management, ad trafficking, and performance optimization. I specialize in executing and monitoring digital advertising campaigns across platforms like CM360, DV360, and Meta Ads Manager. With strong analytical and technical skills, I focus on improving campaign delivery, ensuring accurate tracking, and optimizing performance through data-driven insights. My approach combines precision, efficiency, and collaboration to deliver high-quality advertising solutions.
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My expert
areas

Experienced in managing digital ad campaigns, campaign trafficking, ad verification, and performance optimization using ad tech platforms, analytics tools, and workflow coordination to deliver measurable campaign success.

Skills

Ad Operations & Campaign Management

Data Analysis & Reporting (Excel)

HTML, CSS, JavaScript & Debugging

Campaign Trafficking & Tag Management

Ad Verification & Brand Safety (IAS, DoubleVerify)

Workflow Coordination & Stakeholder Communication

  • 3

    Years of Experience

  • 20

    Campaigns Managed

  • 8

    Dashboards & Reports Built

  • 11

    Client Accounts Handled

Education

B.Voc in Software Development
University of Mysore
Mysore, India
July 2016 – June 2019

Experience

Exp 2

Theorem

Associate

  • Managed campaign trafficking, validation, and deployment processes.
  • Performed QA checks on campaign setups to ensure accuracy and compliance.
  • Handled troubleshooting and resolved delivery issues across campaigns.
  • Generated performance reports using multi-platform data sources.
  • Automated reporting workflows to reduce manual effort.
  • Monitored campaign delivery and prevented under-delivery risks.
  • Maintained quality standards and ensured error-free execution.

Exp 1

IPG Mediabrands – Kinesso

Senior Associate – Ad Operations

  • Managed end-to-end execution of digital ad campaigns across multiple enterprise accounts.
  • Coordinated with cross-functional teams to ensure timely campaign launches.
  • Implemented ad verification and tracking solutions to maintain brand safety.
  • Analyzed campaign performance and optimized delivery strategies.
  • Built reporting dashboards by consolidating data from multiple sources.
  • Mentored team members and improved onboarding and workflow processes.
  • Optimized tagging frameworks to reduce tracking discrepancies.

Certifications

Advanced Excel for Data Analysis

2022

Online

Ad Verification Platform

2023

Online

Google Campaign Manager 360 Fundamentals

2024

Google (Online)

Projects

Campaign QA & Automation Reporting

Theorem

Associate

Skills Used

  • QA Testing

  • Campaign Validation

  • Excel Automation

  • Reporting Tools

Key Roles

  • Performed QA checks on campaign setups before deployment.

  • Managed and resolved campaign-related issues and defects.

  • Automated reporting processes to reduce manual workload.

  • Improved reporting accuracy and operational efficiency

Campaign Performance Analytics & Dashboard Reporting

IPG Mediabrands – Kinesso

Senior Associate – Ad Operations

Skills Used

  • Excel Reporting

  • Data Analysis

  • Dashboard Development

  • Campaign Optimization

Key Roles

  • Built dashboards consolidating multiple data sources.

  • Analyzed campaign pacing and performance metrics.

  • Provided actionable insights for optimization strategies.

  • Improved decision-making for stakeholders.

Ad Verification & Brand Safety Optimization

IPG Mediabrands – Kinesso

Senior Associate – Ad Operations

Skills Used

  • Ad Verification Tools (IAS, DoubleVerify)

  • Tag Testing

  • Campaign Monitoring

  • Analytics

Key Roles

  • Implemented verification integrations across platforms.

  • Ensured brand safety and compliance in digital campaigns.

  • Improved campaign viewability and tracking accuracy.

  • Reduced discrepancies in campaign performance metrics.

End-to-End Campaign Trafficking & Execution

IPG Mediabrands – Kinesso

Senior Associate – Ad Operations

Skills Used

  • Campaign Management

  • CM360 / Ad Platforms

  • Workflow Coordination

  • Stakeholder Communication

  • Campaign Trafficking

Key Roles

  • Managed end-to-end execution of digital ad campaigns across enterprise accounts.
  • Coordinated with multiple teams to ensure on-time campaign launches.
  • Handled trafficking workflows and approvals for campaign deployment.
  • Improved campaign delivery efficiency and reduced delays.

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